As the business of television, promotion and broadcast design moves everywhere and beyond, it only made sense that the industry’s most comprehensive resource would evolve to lead the charge. Brief has been an important resource for the global media marketing community since its inception in 2009, but in 2013, it became an essential one. Leveraging the newest of available media, it transformed from a quarterly printed intelligence report to a 24-hour, year-round mobile platform with virtually limitless potential to present cutting-edge content in a smooth and elegant format.

And in return, the 2013 year in Brief was packed with more highlights than ever before…

Brief Reborn
The all-new Brief content platform hit the digital realm in March, its game-changing features immediately apparent. Always a destination for outstanding work from around the globe, its fluid, beautifully designed interface could now spotlight and contextualize more promos than ever before, and for the first time, supplement its usual coverage of ideas, trends and innovations in television media with urgent, up-to-the-minute industry news from around the globe.

A New Era for Conference Content
Brief’s major public launch came in the biggest arena possible: at PromaxBDA: The Conference in June. There, the new platform made a splashy debut on enormous touch screens set up throughout the event, with thousands of Conference goers experiencing it for the first time on displays the size of dining room tables. But while Brief showed itself at these public stations, it proved itself online, with a real-time feed of session analyses, inside looks at Conference speakers, exclusive backstage videos, Conference news and updates, image galleries from parties and workshops, and tons more content that, for the first time ever, brought a vital Conference companion to the mobile device of each and every attendee.

What Happens in Vegas, Stays on Brief
Mere days following The Conference, Brief and its team of content producers descended on the summer heat of Las Vegas for PromaxBDA’s 2013 Station Summit. The annual gathering of networks, station groups, syndicators and local broadcasters was enriched like never before, as Brief presented a week’s worth of event-related previews, in-depth case studies, insights into speakers and sessions, and once again, onsite content galore.

Daily Brief Turns it Up
As Brief evolved into something more dynamic, so did Daily Brief, its emailed roundup of the latest news, features and creative work. The new Daily Brief was a welcome addition to subscribers’ inboxes, with a cleaner look and feel, streamlined content and categories, and clearer access to PromaxBDA association news and updates. Haven’t subscribed yet? There’s no time like the present…

Going Global
Thanks to its new home online, Brief became more accessible to the global media marketing community in 2013 than ever before. In addition to daily news and information from around the world, Latin America saw expanded coverage of PromaxBDA events such as the Latin America Road Show, and an array of exclusive features explored and celebrated great work from cities ranging from Mexico City to London. Look for Brief to go even deeper in 2014, as it travels to the PromaxBDA Europe Conference and beyond.

Sports Media Marketing Madness
Sports are one of the last bastions of widespread live viewing on television, and as the engine that drives it, it goes without saying that the sports media marketing industry warrants the most in-depth coverage possible. Where past printed incarnations of Brief could devote sporadic coverage to this vital field now and then, the new Brief content platform made it a priority in 2013. Daily news and features covered global developments in sports promotion and content consumption, and the site lit up constantly with the industry’s amazing, sometimes transcendent, work. And of course Brief made its first appearance at the PromaxBDA Sports Media Marketing Summit in November, with many more on the horizon.

Inside Industry Development
PromaxBDA’s Industry Development blossomed in 2013 like never before, with cutting-edge education and diversity initiatives that are revolutionizing the television marketing and promotion workforce. Brief was there every step of the way, chronicling Promo Pathway graduates and their work, introducing new leadership development programs and talking shop with the industry leaders who make it all possible through dedicated mentorship.

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