Viceland has released a new campaign for its show Weediquette, “I smoke weed.” The series of four promos gives a glimpse into people’s lives that are seemingly normal, with only one common denominator that sets them apart – they all smoke marijuana.
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Viceland’s “I smoke weed” campaign portrays the themes of Weediquette. featuring the tagline “If we say it, we’ll normalize it. If we normalize it, we’ll legalize it.”
CREDITS:
Client: Viceland
Production Company: Viceland
General Manager: Guy Slattery
VP of Marketing: Meghan Kirsch
Director of Marketing: Michele Beno
Creative Director: Nacho Gil
Director of Production, On Air: Zeynep Zileli
Director of Production, Off Air: Amy Schriefer
Producer: Robbie Wilkins
Copywriter/producer: Spencer Madson
Art Director: Nate Coonrod
Senior Editor/producer: Jim D’amico
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