Viceland has released a new campaign for its show Weediquette, “I smoke weed.” The series of four promos gives a glimpse into people’s lives that are seemingly normal, with only one common denominator that sets them apart – they all smoke marijuana.

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Viceland’s “I smoke weed” campaign portrays the themes of Weediquette. featuring the tagline “If we say it, we’ll normalize it. If we normalize it, we’ll legalize it.”

CREDITS:

Client: Viceland

Production Company: Viceland

General Manager: Guy Slattery

VP of Marketing: Meghan Kirsch

Director of Marketing: Michele Beno

Creative Director: Nacho Gil

Director of Production, On Air: Zeynep Zileli

Director of Production, Off Air: Amy Schriefer

Producer: Robbie Wilkins

Copywriter/producer: Spencer Madson

Art Director: Nate Coonrod

Senior Editor/producer: Jim D’amico

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