Under Armour, best known for its performance gear and sports shoes on the field, is moving into the field with a new TV show, “Under Armour Presents Ridge Reaper.”

The half-hour show, which premieres tonight on Outdoor Channel (11 PM ET/8 PM PT), will, according to Under Armour, take viewers “on an exhilarating hunting journey.”

The show stars veteran hunter Jason Carter, who leads a team that includes Under Armour executives Kip Fulks, Koby Fulks and Bryan Offutt.

The group will hunt the biggest game in western North America, using products from Under Armour and Ridge Reaper’s line of hunting apparel and boots.

Under Armour Presents Ridge Reaper.” is produced by Red Point Digital, LLC and filmed documentary style. It comes with the tag line, “High caliber instincts.”

“Ridge Reaper is bringing a new visual style to the world of hunting, and the collaboration with the Under Armour brand is extremely exciting for Outdoor Channel and our viewers,” Jeff Wayne, EVP of programming at Outdoor Channel, said in a statement. “The style of filming for the show will keep viewers on the edge of their seats. They’ll feel like they’re right there with the team on every hunt.”

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