​FX’s new summer thriller “The Strain” has definitely gotten people talking on social media… about how disgusting their billboards are. The cable network’s marketing department was probably going for the Shock & Eww factor to begin with—this is a series about a virus that leads to an outbreak of vampirism, after all—but they may be surprised by the scale of the recoil, especially from parents.

The art on the billboard depicts a worm coming out of an eyeball being examined by a gloved hand. The wide shot is up top, but why not take a closer look?

Photo: FX Networks
Photo: FX Networks


Yup. Not the easiest image to take in. But pretty adventurous.

Twitter users, however, seem to disagree:

Twitter
Twitter
Twitter
Twitter
Twitter
Twitter


And that’s only the tip of the iceberg.

In case you’re wondering about the rest of the campaign, check out Brief’s previous coverage of their spots and activations:

UPDATE: Looks like FX is pulling some of the offending billboards.

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