Twenty-three legendary Stanley Cup champions, including Bobby Orr, Brett and Bobby Hull, and Wayne Gretzky, spell their name for viewers in the NHL’s promo for the final game of the season.
The spot highlights the magnificence of having one’s name engraved on The Stanley Cup as players from different eras and teams are united by this accomplishment.
The spot, “Spelling,” was created by Cutters Studios New York in collaboration with the NHL and creative agency Baby Bear’s Porridge.
“It was a thrill to work with original footage of all those legends I’d watched in decades of highlight reels,” said Cutters Studios New York Editor Steve Bell. “This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”
CREDITS
Client: NHL
EVP/CBO, Marketing: Brian Jennings
Group VP, Marketing: Casey Hall
Senior Manager, Marketing: Josh Dubin
On Camera Talents: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman
Creative Shop: Baby Bear’s Porridge
Production Company: Superprime Films
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Managing Director/EP: Rebecca Skinner
Managing Director/Sales: Michelle Ross
Managing Director: Josh Lesher
Executive Producer/Head of Production: Roger Zorovich
Producer: David Kemp
Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editor: Roz Domingo
Flame Artist: Moises Tavera
Audio Mixer: TJ Dumser
Senior Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski
Color Correction Company: Twelve
Color: Lez Rudge
Music: Future Perfect
Stock Footage: NHL Archives
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