Promoting free on demand services and the challenge of marketing online platforms were the order of the day at today’s On Demand Summit, presented by “Multichannel News” and “Broadcasting & Cable.” Representatives from Verizon, Canoe Ventures, TiVo, Time Warner Cable, My Damn Channel and Telemundo Media (as well as many others) gathered to speak about the challenges of marketing on demand as well as online streaming as it compares to TV.
Verizon’s Joseph Lawson pointed to the importance of exclusive and free content in order to gain loyal subscribers, as well as helping them navigate through the myriad choices. Time Warner Cable spoke about its “Talking Pictures on Demand,” which helps viewers decide what to watch.
“Entourage’s” very own Adrian Grenier was there to comment on the importance of on demand platforms like HBO GO in the marketing of his film, “How to Make Money Selling Drugs” as well as other documentaries.
My Damn Channel’s Rob Barnett claimed that online video is still only in its “first inning” and that it has a long way to go. He also stated his opinion that on demand platforms should look a lot like traditional TV networks, and his panel agree that the line between linear TV and online content is blurring.
See full coverage of the On Demand Summit event at Multichannel News and Broadcasting & Cable.
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