The top marketing campaigns are constantly keeping their audience on their toes by using what is called bipolar marketing. In this three-minute video, emotional marketing expert Graeme Newell shows how some of those campaigns toy with customer egos, taking customers from jubilation to despair, and then back again.

Graeme Newell is a customer loyalty researcher who shows media companies how to get viewers watching longer, and more often. Graeme’s company, 602 Communications, has consulted all the major broadcast groups, and global media companies such CNN, Sony, Time-Warner, News Corp, and Disney.

Tags:


  Save as PDF