The best brands in the world aren’t built on great products, they’re built on great stories.

In this short video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human drama.

Graeme Newell is a customer loyalty researcher who shows media companies how to get viewers watching longer, and more often. Newell’s company, 602 Communications, has consulted broadcast groups, and global media companies such as CNN, Sony, Time-Warner, News Corp, and Disney.

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