The sheriff has “some tragic news to share,” Archie has a gun and a steamy shower scene sparks plenty of speculation in the season two trailer for The CW’s Riverdale.
The Shop crafted what it calls a “dark and thrilling ride” of a spot with subtle but foreboding sound design, and used haunting editorial to ratchet up the anticipation.
A loose adaption of the classic Archie comics, Riverdale returns October 11.
CREDITS:
Client: The CW
Show Premiere Date: October 11th
Spot Title: “Desperate Times“
Agency: The Shop
Creative Director/Owner: Jordan Hayman
Senior Producer/Editor: Nick Shakarian
Assistant Editor: Aubrey Byrne
Senior Vice President, On Air & Digital Programming: Jennifer Titus
SVP Marketing Administration and Operations: Howard Schneider
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