Los Angeles-based Ranger & Fox culled through 25 years of footage to create these mixed-media opening titles for the 25-episode docu-series UFC 25 Years in Short.
Once the footage they wanted to use was selected, the team decided to send the viewer on a short journey through UFC’s two-and-a-half decades, zeroing in on some key moments. Each moment is connected by a red line that guides the viewer from year to year, and highlighted with bold typography, texture and camera moves.
UFC 25 Years in Short premiered Monday, Sept. 17, on digital subscription service UFC Fight Pass with new episodes released on Mondays, Wednesdays and Fridays at 3 p.m. ET/noon PT. The series’ final episode will be released on Monday, Nov. 12, which is UFC’s official 25th anniversary.
CREDITS
Client: UFC
Creative, Design, Direction: Ranger & Fox
Footage, Music: UFC
Tags: hot spots ranger & fox ufc