Key creative professionals gathered in Miami as PromaxBDA honored the finest work in television promotion, marketing and design across Latin America.
View the Full List of PromaxBDA Latin America Award Winners
Roxanne Vargas, anchor at NBC’s WTVJ Miami, hosted the awards show as entertainment marketers convened for the annual conference on November 8. As the only awards competition of its kind for the region, hundreds of networks and agencies were in the running for recognition that runs the gamut from general branding spots, to digital and social-media campaigns
RELATED: PromaxBDA Reveals Latin America Awards Finalists
Roxanne Vargas to Host PromaxBDA Latin America Awards
Vargas also moderated the keynote session from Raze TV, a digital platform spearheaded by Modern Family’s Sofia Vergara that positions young Latinos as leaders of mainstream global culture.
The company, founded in 2016, was the recipient of PromaxBDA’s Game Changer Award recognizing cultural innovators who, through the development of new technologies, applications or business models, are transforming the business of entertainment marketing.
RELATED: Raze TV Paints Young Latinos as Leaders in Global Culture
Raze TV retrata a los jóvenes latinos como líderes de la cultura global
In addition, this year featured four new categories targeting networks and agencies producing content specifically aimed at the U.S. Hispanic market. They are: General Branding/Image, General Branding/Image Campaign, Program Promotional Spot and Program Promotional Campaign.
RELATED: PromaxBDA Adds 4 Categories to Latin America Awards
View the Full List of PromaxBDA Latin America Award Winners
Here are some of the winner highlights:
Program Promotional Spot (Latino American)
Skin Wars Warriors Campaign —NBC Universal Networks International Spanish Latin America
Public Service Announcement
Love Yourself (Amate)—Radio y Televisión de Aguascalientes/Aguascalientes Government
Sport Promotion
NBA Finales ¿Qué Ves?—Bonsai3
Telenovela Promotion
El Chema —Telemundo Network
Campaign Using Multiple Media
Descubre Quién Fue—AXN Latin America Inc.
Best New Talent Award
Tahnee Sugano—Fox Networks Group Latin America
[Large content image courtesy of Jasen Delgado]
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