In CNN International’s Quest Means Business, anchor Richard Quest takes a cue from Mary Poppins when Mr. Banks brings his children Jane and Michael to visit the bank, and shows viewers how just a humble penny (or tuppence, in Mary Poppins-speak) can turn into big bucks. Quest offers expert analysis and commentary on the major business stories as host of the show.

CNN used real money falling from the ceiling of Brooklyn’s historic One Hanson Place, where the promo was shot, adding a grandiose air to the spot.

CREDITS:

Allison Gollust, CMO, CNN Creative Marketing

Rick Lewchuk, Senior Vice President, CNN Creative Marketing

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Margaret Anthony, Creative Director, CNN Creative Marketing

Ike Anyachonkeya, Writer/Producer, CNN Creative Marketing

Jobel Jose, Sr. Graphic Designer, CNN Creative Marketing

Dan Brown, Sr. Director, Production, CNN Creative Marketing

Julie Bitton, Sr. Production Manager, CNN Creative Marketing

James Magliocca, Editor/Compositor, CNN Image & Sound

Nikos Mavrommatis, Audio Design, Circus Act

Craig DiBiase, Executive Producer, MinusL Productions

Brad Grimm, DP, MinusL Productions

Special Thanks:

Richard Quest, Anchor, CNN

Jonathan Killian, Executive Director, Creative & Brand Strategy, CNN International

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