Like so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list.

This year, Rosensweig is up for eight Promax awards for his work on “It Takes Two” for Paramount Network’s Lip Sync Battle. He’s also done several spots for Nike and Footlocker’s “Discover Your Air Network.“​

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“Discover Your Air” for Footlocker:

Rosensweig also was the mastermind behind one of our best-performing Hot Spots starring Seth Rosen and Zac Efron for Neighbors 2:

Listen in on our conversation with this budding young director:

And find out if Rosensweig and Lip Sync Battle win at the 2019 Promax Awards on Thursday, June 6 at the J.W. Marriott at LA Live.

Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play, Spotify or wherever you get podcasts for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.


Tags: 2019 promax awards director ira rosensweig podcast the daily brief podcast wavemaker creative


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