The Inaugural New York City Television Week kicked off Monday at the Waldorf Astoria with a morning series of sessions around the theme the “State of Television.” Brief will be providing roundup coverage of the newsmakers and notables appearing throughout the three-day confab.
NBA Commissioner: TV Everywhere Will Be the Norm
After 30 years atop the NBA, League Commissioner David Stern has learned a thing or two about delivering television content to sports fans. In his keynote address on the state of sports television, Stern told the audience that “TV Everywhere is going to be an accepted part of our video and television infrastructure.”
He said the NBA is encouraging teams and regional sports channels to stream games inside their territories in a TV Everywhere format.
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Twitter is a TV ‘Force Multiplier’
The social media platform sent their “chief media scientist” Deb Roy to discuss the State of New Kids on the Block. Twitter’s pitch to the industry: reading tweets about a show makes that show more valuable, just as if you were laughing along with a sitcom or telling your friends about a great basketball game.
If you’re not watching that game, but you’re reading people talk about it on Twitter, you’re more likely to tune in, Roy told the crowd.
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Group M Chief Takes Swipe at Rivals
In the State of Advertising session, Group M chairman Irwin Gottlieb criticized the newly super-sized Publicis saying that there was no point in building scale “for bragging rights.”
Publicis recently began a merger with former rival Omnicom to create the world’s largest agency.
He said that advertisers need to invest in both digital and television in order to maximize the breadth of their reach and build brand awareness.
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