Comcast plans to allow its X1 customers to stream Netflix from an app on its set-top boxes starting later this year, Recode reported Tuesday.

“Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We’ll provide more details at that time,” the companies said in a joint statement provided to Recode.

The deal is expected to be similar to those Netflix has cut with other cable operators both domestically and internationally. It will allow Comcast subscribers to access their Netflix subscriptions via their Comcast-provided set-top boxes, instead of having to route through and watch on another device.

Netflix already has similar deals with Apple TV, Roku and Google’s Chromecast, providing an app that allows Chromecast users to stream Netflix on a variety of devices. The Netflix app also is present on many smart TVs.

A recent report from Morgan Stanley raised the possibility of such a deal, which works in both providers’ favor. For Comcast, allowing subscribers to access Netflix via its system helps keep them subscribing instead of encouraging cord-cutting. It also helps Comcast remain competitive with other TV providers, such as Roku, Verizon and Dish, who offer the Netflix app on their platforms. Netflix, for its part, should be able to grow its domestic subscriber base by offering access via Comcast.

Shares of Netflix were up 3 percent on the news when the market closed Tuesday.

READ MORE: Recode

[Image of Netflix CEO Reed Hastings courtesy of Getty Images via Yahoo]

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