TBS’ recent rebrand included a change in its on-air logo to the new slicker version (above), but also featured a slate of network IDs done by several production companies to give them a different, creative, over-the-top vibe.
A few of those idents, below, were created by Monkeyhead, who set about making unique, clever spots that feature strange characters in ways that make ad-skipping viewers stop and pay attention.
Individual shows were in on the plan as well, with Family Guy and Conan getting animated into their own spots, highlighting the characters in ways TBS fans haven’t seen them before.
CREDITS:
Client: TBS
Agency / Motion Design House: Monkeyhead
Creative Director: Josh Sahley
Producer: Chelsea Ferchow
Audio: Robert Ernest Hawes
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