Microsoft Xbox won Marketing Team of the Year on Tuesday, while AKQA was named Agency of the Year at the PromaxBDA Game Marketing Awards 2016.
PromaxBDA - the leading global association for entertainment marketing, promotion, and design professionals - announced the winners live on Twitter Tuesday at @PromaxBDA.
The annual awards celebrate outstanding achievement in interactive entertainment marketing - the innovative campaigns that helped create the past year’s most popular game titles.
“We’re incredibly excited to announce today this year’s all-stars of interactive entertainment marketing,” said Stacy La Cotera, General Manager and Vice President, Global Awards, PromaxBDA. “The winners of the awards helped their respective titles achieve success in the industry, enabling gamers around the world to engage with their favorite properties prior to and at release.”
Winners were chosen by the Game Marketing Association’s panel of judges and jury comprised of leading members of the games industry, from top games publishers, developers and PR and marketing agencies for all promotional campaigns released or aired between January 1, 2015 and December 31, 2015.
The list of winners include:
- Best Game Footage Trailer: Fallout 4 Official Trailer (Bethesda Softworks, Bethesda Game Studios)
- Best Use of eSports: Heroes of the Dorm (Blizzard Entertainment)
- Most Creative Pre-Order Program: Just Cause 3 - Win an Island (Square Enix America and Midnight Oil)
- Best Box Art (Standard Game Version): Far Cry Primal (Ubisoft)
- Best Limited / Special / Collector’s Edition: Fallout 4 Pip-Boy Edition (Bethesda Softworks, AKQA, ThinkGeek)
- Best Use of Sound Design: Star Wars Battlefront (Electronic Arts & DICE)
- Best Cool Sh*t: Rise of the Tomb Raider Original Art Series (Microsoft Xbox, tripleclix)
- Most Effective Buzz Generating Tactic: Halo 5: Guardians “A Hero Falls” (Microsoft Xbox, twofifteenmccann)
- Best Use of Social Media Campaign: Call of Duty Hack in Black (Edelman).
View the full list of 2016 Game Marketing award winners and runner-ups
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