Award-winning journalist Katie Couric (Yahoo Global News Anchor) will moderate a panel as news and political experts discuss the spectacle of this year’s presidential race, including the record-setting debates and wall-to-wall media coverage.

The conversation brings together headliners James Carville (Political Consultant), Hugh Hewitt (Author, Law Professor and Broadcast Journalist) and Rick Kaplan (Chairman, Kaplan Media Partners and former President of CNN and MSNBC) for the keynote panel Election 2016: The Greatest Show on Earth on Tuesday, June 14 at PromaxBDA: The Conference 2016 at the New York Hilton Midtown Hotel.

Hugh Hewitt, James Carville and Rick Kaplan.
Hugh Hewitt, James Carville and Rick Kaplan.

Register for PromaxBDA: The Conference 2016

The panelists will dissect the media-savvy marketing and promotional strategies used by the presidential candidates, as well as the lessons that entertainment marketers can learn by following the biggest news story of the year.

“We are thrilled to welcome Katie Couric, James Carville, Hugh Hewitt and Rick Kaplan to this year’s Conference for an of-the-moment Keynote session on the presidential race” said Steve Kazanjian, President and CEO, PromaxBDA. “As marketers, there is much to be learned on the power of branding from this year’s election and a wealth of insight into the differing campaign strategies employed by the vastly different candidates. We look forward to the unique and thoughtful perspectives that our panel of experts will bring to the subject matter.”

Couric, Carville, Hewitt and Kaplan join the previously announced keynotes for PromaxBDA’s 2016 Conference, which include:

- John Landgraf (Chief Executive Officer, FX Networks and FX Productions)

- Denis Leary (Creator/Executive Producer/Star of Sex&Drugs&Rock&Roll)

- Kevin Smith (director/writer/podcaster)

- Ben Silverman (Chairman and Co-CEO, Propagate Content)

- Emmett Shear (Founder and CEO, Twitch)

- Andy Signore (SVP Content, Defy Media/ Head of Creative, ScreenJunkies)

- Keith Clinkscales (CEO REVOLT Media & TV)

- Margaret Heffernan (Entrepreneur, CEO, Author, TED Speaker)

- HGTV’s Property Brothers Drew Scott and Jonathan Scott will also speak at the Conference

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