It was a week that saw Rupert pull the plug on a potential Time Warner Deal, The Big Bang cast accept fat new paychecks, and all of us move one step closer to Shark Week.

While we’re pretty sure you knew about all of that, here are five key media marketing stories you may have missed in the past week, along with one great Hot Spot to keep the creative vibes flowing throughout the weekend.

See you Monday!

Starz Microsite Empowers Passionate ‘Outlander’ Fans

With a fan base among the most rabid in TV Land, Starz created a single destination to house “all things ‘Outlander’ in the social space.

11-Minute Hyundai Sci-Fi Film to Air During ‘Legends’ Breaks​

Hyundai will air an 11-minute branded content sci-fi film during the ad breaks of TNT’s “Legends” premiere, part of a larger deal that makes the South Korean car manufacturer the new series’ presenting sponsor.

WE tv Boss on TV Brands: They Must Pass the Twitter Test

Marc Juris knows a thing or two about transforming a TV brand. He told the Variety TV Summit in L.A. this week that if it can’t pass the Twitter Test, it’s just a bunch of B.S.

El Rey Expands Marketing and Comms Team

Chad Blankenship was promoted to senior vice president of marketing & communications at El Rey Network on Monday, and Katie Lanegran was named vice president of public relations.

Gannett Latest Company to Separate Broadcast and Print

The publisher of USA Today announced Tuesday that it will create two new publicly traded companies next year, one day after Tribune inaugurated its own broadcast-print split.

And one of this week’s memorable Hot Spots, courtesy of HBO and 2C Media:

HOT SPOT: HBO’s ‘Hard Knocks:’ Faces

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