Oishii Creative captured the marketing industry in its #WTFuture branding package for PromaxBDA: The Conference 2014, held June 10-12 in New York this year.
The Conference 2014 open is a digital-driven, high-energy mashup of viral sensations, inspired by the ever-changing media marketing industry of PromaxBDA and its members around the world.
“The future of broadcast is always changing,” said Ish Obregon, Oishii’s president and chief creative officer. “And we wanted to capture how digital has disrupted the entertainment industry, from consumer-generated content to mobile. The future is still not clearly defined, but that’s what makes our field so optimistic and fun.”
Client: PromaxBDA
Ad Agency & Production Company: Oishii Creative
Creative Director / Director: Ismael Obregon
Executive Producer: Daniel Walkup
DP: Matthew Roe
Producer: Asja Tobler
Designer: Amanda Trovela
Where shot: El Mirage Dry Lake Bed, California (Awards Show Video)
Technology: Video CoPilot Action Essentials, Premiere, Photoshop, Illustrator, InDesign
Editorial Company: Oishii Creative
Editor: Nicholas Nykamp
VFX & Postproduction Company: Oishii Creative
Animator / Online Editor / Colorist: Nicholas Nykamp
Music Production, Sound Design & Audio Post: Brent Kiser of Unbridled Sound
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