Oishii Creative captured the marketing industry in its #WTFuture branding package for PromaxBDA: The Conference 2014, held June 10-12 in New York this year.

The Conference 2014 open is a digital-driven, high-energy mashup of viral sensations, inspired by the ever-changing media marketing industry of PromaxBDA and its members around the world.

“The future of broadcast is always changing,” said Ish Obregon, Oishii’s president and chief creative officer. “And we wanted to capture how digital has disrupted the entertainment industry, from consumer-generated content to mobile. The future is still not clearly defined, but that’s what makes our field so optimistic and fun.”

Client: PromaxBDA

Ad Agency & Production Company: Oishii Creative

Creative Director / Director: Ismael Obregon

Executive Producer: Daniel Walkup

DP: Matthew Roe

Producer: Asja Tobler

Designer: Amanda Trovela

Where shot: El Mirage Dry Lake Bed, California (Awards Show Video)

Technology: Video CoPilot Action Essentials, Premiere, Photoshop, Illustrator, InDesign

Editorial Company: Oishii Creative

Editor: Nicholas Nykamp

VFX & Postproduction Company: Oishii Creative

Animator / Online Editor / Colorist: Nicholas Nykamp

Music Production, Sound Design & Audio Post: Brent Kiser of Unbridled Sound

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