Capitalizing on one of Super Bowl’s top trending ads while simultaneously promoting its upcoming season, History’s Vikings quickly jumped in to the action Monday with “Vikings: #LikeAGirl.”
The spot, above (image courtesy of History), stars the show’s fierce Lagertha (Katheryn Winnick) as she “crushes the enemy #LikeAGirl,” playing on the popular hashtag introduced by the ad below. In it, agency Always examines how young girls understand the phrase “like a girl,” versus how adults and boys understand it.
History cleverly uses the promo to hype Vikings’ upcoming season premiere on Thursday, Feb. 19.
Other shows haven’t yet taken up the trend, but here are some Brief thinks should climb on board:



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