Carrie Underwood joined virtual NFL stars in a virtual Arizona stadium for NBC Sports’ glitzy performance opening up Super Bowl XLIX.
NBC Sports enlisted production company Bodega and Rodeo FX for the highly stylized concert open. The game, which saw the New England Patriots claim the win over the Seattle Seahawks, became the most-watched U.S. telecast in history on Sunday, with record-breaking social activity as well.
CREDITS:
Client: NBC Sports
NBC Sports
Coordinating Producer: Fred Gaudelli
SVP Creative: Mark Levy
VP Creative Director/Director: Tripp Dixon
Senior Associate Director: Charlie Vanacore
Bodega
Creative Director: Haley Geffen
Head of Production: Michael Flexner
Line Producer: Rayna Saslove
Director of Photography: Chuck Ozeas
Production Designer: Evan Rohde
Northern Lights
Editor: Alan Chimenti
Executive Producer: Robin Hall
Assitant Editor: Tim Avery
Rodeo VFX
VFX Company: Rodeo FX, Montréal, Québec
President: Sébastien Moreau
Creative Director: André Ü Montambeault
Producer: Ashlee Wismach
Lead Compositor: Pierre Blain
Lead Motion Designer: Jocelyn Tremblay
CG Supervisor: Sébastien Francoeur
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