France TV started airing this simple but effective spot just after Bastille Day on July 14 and the French soccer team’s World Cup victory on July 15, offering the idea that “unity through diversity gives more strength to any nation or social entity,” according to the channel.
Using only a choir singing the Turtles’ “Happy Together” to illustrate the point, the singers gradually depart until only one ill-at-ease man is left softly singing. He is relieved when everyone returns to finish out the song at full volume.
Says France TV: “This film was conceived to be simple and straight to the point while avoiding the usual patronizing pitfalls in which one can fall when promoting such subjects.”
CREDITS
Directors: Raphaël Halin, Benjamin Sanial
Director of Photography: Jacques Girault
Production: La\Pac
Producer: Jérôme Denis
Agency: Publicis Conseil
Creative director: Fabrice Delacourt
Copywriter: Benjamin Sanial
Artistic director: Raphael Halin
TV Production: Prodigious
TV Prod: Benjamin Auberdiac
Production Director: Ben Krecke
Director of Photography Agent: Kinou, Cinematographer Agency
Post Production: Editors
Head of Post: Laurence Lelong
Music: The Turtle, “Happy Together”
Music Production: Octopus Productions
Music Producer: Claire Paillot
Tags: france tv hot spots kinou la pac octopus productions publicis conseil