To convey what a true 4K gaming experience looks and feels like, creative agency Blind used the concept of “pixel threading” to create a promo designed to capture the power of the new Xbox One X gaming console.

The 4K world premiere film opened the Xbox E3 2017 Briefing. Blind worked with Microsoft and Ayzenberg for a spot that uses high-fidelity imagery showing pixels bursting from the console’s core, then being tightly woven together to create rich visual sequences with iconic game characters reimagined.

The agency worked with Microsoft Industrial Design Team to get every detail of the console correct, then brought in live action director Michael Chaves and a green screen to create a CG world that involved blending particle simulations on top of character animations, using a distinct aesthetic to visualize each IP.

“This was unlike anything we’ve ever done before at Blind,” Creative Director Matthew Encina says. “We had to build a skilled team of specialists to experiment with various techniques. We went through test after test until we developed the correct particle systems that made up the unique visual language of the film.”

CREDITS:

Client—Microsoft Xbox

Client Creatives—Craig McNary (Global Integrated Marketing, Microsoft Devices and Studios)

Agency—Ayzenberg

Group Creatives—Gary Goodman (Executive Creative Director, Ayzenberg), Allen Bey (Creative Director, Ayzenberg)

Producers—Mehera Bey (VP of Production, Ayzenberg), Tara Cheitlin (Producer, Ayzenberg), Jesica Shipley (Coordinator, Ayzenberg)

Creative Director—Matthew Encina

Executive Producer—Scott Rothstein

Associate Creative Director—John Robson

Producer—Jessica Rothstein VFX Specialist—Yates Holley

3D Animators—Aaron Knapp, Ryan Kaplan, Ash Wagers, Daniel Zhang, Paul Hargrave, Grace Lee, Juan Carlos Cuadra, Eugene Goryachev

Compositors—Frank Lin, Ash Wagers, Andrew Ashton, Daniel Zhang, Luis “Yosh” Bolivar

Tracking & Roto—Lin Wilde

Designers—Josh Childers, Ram Bhat, James Levy, Rachelle Moon

Editors—Josh Sneider, Matthew Encina

Storyboard Artist—Max Forward

Colorist—Luis Silva

Live Action Director—Michael Chaves

Line Producer—Rogers Marquess

Director of Photography—Florian Stadler

Production Supervisor—Christian H. Clark

Tags:


  Save as PDF