There’s nothing that bonds a father and son more than rooting for the demise of Han Gruber, says IFC. Which is why the network will run an all-day marathon of Die Hard in honor of Father’s Day.
The promo features an original song set to Harry Chapin’s “Cats in the Cradle,” juxtaposed by action, gunshots and explosions as detective John McLane takes on a variety of bad guys from all three films.
Yippie-Ki-Yay to you, dad.
CREDITS:
EVP, Brand Marketing—Blake Callaway
SVP, Brand Marketing—Kevin Vitale
VP/Creative Director—John Sinclair
Director of Production—Fred Mullin
Producers—Laurie Mutschler, Dennis Shinners
Editor—Karyn Bianco
Writer—Chris Molinaro
Vocals—Andrew Foshee/JinglePunks
Music—“Cats in the Cradle,” Harry Chapin
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