Kay Madati has been tapped as BET’s new chief digital officer, charged with engaging viewers on multiple platforms, including BET Digital, BET Mobile and video on demand.
Previously the head of entertainment and media for Facebook, Madati will lead BET’s social, mobile and digital strategy, reporting to CEO Debra Lee, based in Los Angeles. In his new role, he is tasked with creating and promoting content for the Viacom network’s digital platforms, which also includes Centric.tv.
“Our audience fully embraces technology and lives on multiple screens,” said Lee. “We are thrilled to welcome Kay to the team, and look forward to his expertise and strategic leadership in the fast-paced world of digital and social media, as consumers continue to turn to BET to discover what’s hot and what’s next.”
Before Facebook, Madati was VP of audience experience at CNN Worldwide, where he focused on bringing social content into everyday programming at the news network.
[Ed. note: Madati is a frequent speaker at PromaxBDA: The Conference on the topic of digital strategies and social TV.]
Read more at Variety.
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