Paul Berry always liked how the brand name Angry Birds “tells a story in two words. When you hear ‘Angry Birds’ the first time, there’s an insanely high likelihood you’re going to remember it.”

Berry’s startup RebelMouse sports a moniker with a similar, oddly powerful narrative resonance. “We could have called it SocialSharing.com and you would never remember who we are,” he told Brief. The name also implies a mixture of ambition (“Rebel”) and humility (“Mouse”) that suits the company well. Offering a service that pulls together individuals’ and brands’ disparate social media presences into unified, elegant, web pages, Berry believes RebelMouse “can have a major impact on the open Web and how people create websites and experiences, but I think that we are also as a culture humble about what we’re doing.”

Formerly the chief technology officer for The Huffington Post, Berry knows a thing or two about resonant content in a media-saturated age. “Savvy advertisers understand that content is everything and these old ads they’ve been doing don’t work,” he said. “The content they’re creating for these [social] networks is killing it, and we help them move their online ad campaigns and their online presence in general into a content-based world.”

From Instagram to Twitter to Facebook to LinkedIn to tumblr, it’s become increasingly overwhelming for brands and individuals alike to execute a social media vision that remains strong and consistent across all platforms. RebelMouse pulls it all into one customizable page where visitors can easily experience all the user’s feeds at once, and, perhaps just as important, the user can monitor all their feeds at once. For media companies in particular, Berry says RebelMouse serves a vital purpose, where oftentimes “great editors who are forward-leaning are just so frustrated with their CMS. We make it easy for them to embed RebelMouse, [solving] the most painful part, which is how real time and social play into their sites, without having to take on the whole CMS migration. We snap in and suddenly editors love their tools.”

RebelMouse has already partnered with such heavyweights such as NBC, The Wall Street Journal, Al Jazeera, Time Inc. and Fox, who uses its pages to distribute social content from “Glee,” “New Girl,” “The Following” and other shows. “We’re really focused on creating these experiences for brands that really engage their fans,” Berry said. “People work so hard on these networks and when it comes together in such a visual way, it’s a really delightful experience.”

Join RebelMouse, along with innovative startups Montaj and Hopskotch, at the fall installment of PromaxBDA’s Emerging Media Workshop, this Thursday, October 17, at Ogilvy & Mather in New York. Presentations start up at 6:00 p.m. ET with networking, pizza and drinks to follow. Register today!

Tags:


  Save as PDF