There’s a massive storm outside, the power grid is down, and the generators are failing in Fox’s teaser when medical drama The Resident returns.
Creative agency The Shop was asked to create a riveting spot for the season two premiere set to debut September 24.
“So we utilized theatrical cutting techniques and big, intricate sound design to create this thrill ride of a promo,” says the agency.
The series stars Matt Czuchry as brilliant senior resident Dr. Conrad Hawkins (The Good Wife), who guides idealistic and young Dr. Devon Pravesh (Manish Dayal, Halt and Catch Fire). It aims to rip back the curtain to reveal the truth of what really happens, both good and bad, in hospitals across the country.
The Resident is produced by 20th Century Fox TV, and executive produced by Todd Harthan, Amy Holden Jones, Rob Corn, Antoine Fuqua, David Boorstein, Oly Obst and Phillip Noyce.
CREDITS
Client: FOX
Agency: The Shop
President: Jordan Hayman
Creative Director: Nick Shakarian
Editor: Chris Ninness
Director of Post: Aubrey Byrne
FOX
SVP, On Air Promo & Operations: Scott Edwards
VP Drama, On Air Promo: Aaron Goldman
Creative Director: Karen McAllister
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