Starting Monday, March 9, A&E deals with death, mystery and some curious characters in its lineup that includes Bates Motel’s third season and the launch of new series The Returned. A&E and Lussier have put together a few on-air spots that succinctly describe the ominous programming night, starting with The Returned’s “Secret” (above). Then, in the spot “Boom Boom,” Bates Motel’s story is told through brief scenes and - quite appropriately - the song “Boom, Boom, Ain’t It Great to Be Crazy!”
CREDITS: CLIENT - A&E NETWORKS AGENCY - LUSSIER PRESIDENT - CHRIS STONICH - PRESIDENT/ CCO CREATIVE DIRECTOR/PARTNER - TIM GRAY
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