Upfronts have begun! Check out the latest news from networks, like Spike’s rebrand (below) and Fuse Media’s melding of Fuse and NUVOtv, from this year’s upfronts presentations on Brief. And while you try to decide what to stream on Netflix this weekend (House of Cards or Unbreakable Kimmy Schmidt...) stay tuned for the latest updates about the 2015 PromaxBDA Europe Conference, coming to Berlin March 23-24.
p.s. Don’t forget to change your clocks for Daylight Savings on Sunday!
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Spike TV Announces Rebrand at Upfronts:
Spike TV wants to attract a more balanced audience with its newly announced logo and tagline for the network.
At its upfront on Tuesday, Spike unveiled its tagline, “The Ones to Watch,” meant to reflect a more “inclusive and female friendly” environment, according to Kevin Kay, Spike TV president. The cabler has previously been known as a male-focused channel.
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NBC Going Over the Top with Comedy Service:
NBC wants to take its TV Everywhere further, this time with a subscription video service for its comedy library. No final announcements have been made about what programming will make it to the comedy service, but it would be a perfect place for The Tonight Show and Saturday Night Live.
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Creative Review: Gretel:
The NY-based agency behind the rebrands of IFC, Nick Jr. and Style talks about handling projects from logo designs to entirely new networks.
Whether it’s a vibrant, colorful and expressive brand like Centric or something grounded in little more than text and a black-and-white color palette, there’s a rigor to the work of design studio Gretel, an aura that could be described in many ways, but is maybe best described as, simply, thoughtful.
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‘DIG’ Symbolizes Brand and Marketing Shift for USA:
USA’s marketing campaign for its new series, DIG, involved Snapchat scavenger hunts, a cryptic symbol, augmented reality, a prequel series and an “escape the room” puzzle game. The new show is more than just a year-long promotion strategy, however. It marks a “darker tonal shift” of USA’s development strategy as well.
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Study: Millennials Find Online Video More Relatable than TV:
As YouTube becomes the first screen for 13-24-year-olds, Defy Media delves into why young viewers are choosing online video in favor of linear TV. It turns out, it makes them feel better about themselves and they simply find it more relatable to their daily lives.
HOT SPOT: AXN 2015 Lineup: AXN Korea uses brief vignettes to depict its programming.
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