​AMC’s new period drama “Halt and Catch Fire” jumps back to the 1980s and the world of IBM and personal computing. To celebrate that tech connection, AMC is launching the series with a full-episode preview on its recently launched network Tumblr page, as well as on VOD and TV Everywhere outlets.

This marks the first partnership of its kind between AMC and Tumblr, as well as AMC’s first time debuting a series on a social media site. Viewers can check out the full premiere episode until May 31, the day before its on-air debut.

The show has been gearing up for next week’s premiere with behind-the-scenes videos, helping to explain the show’s premise, defining the show’s title, even showing the generation gap in technology with a video showing kids using 1980s-era computers:

The series’ extended look delves more into the monopoly that IBM held in the tech space and how one executive and an engineer reverse engineered their technology to create a better computer:

More recently, AMC dissected the cast of “Halt and Catch Fire” to label each of the leading characters and take a look at why they would take such a risk (keeping with the same Eurythmics music). In a character spot, the main personality Joe MacMillan is described as “at once a visionary, possibly a fraud,” and someone who “needs to both reinvent himself and re-sell himself.” According to AMC, the team “navigates the thin line between genius and delusion.”

Following along the lines of computer executives working alongside engineers, hackers and computer prodigies, AMC has also been hosting screenings of the premiere episode at the offices of tech giants such as Apple, Twitter, Google and Dropbox. “Halt and Catch Fire” will head to AMC on-air June 1, and was first previewed at SXSW this March.

[Image courtesy of AMC]

Tags:


  Save as PDF