It’s that time of the year again, when everyone from book reviewers to restaurant critics comes out with their lists of the “best of” the past year, and AdWeek is no exception.
HBO GO’s “Awkward Family Viewing” spot scored a spot at number 8 on the top ten list released Monday by the venerable trade publication.
SS+K in New York “skillfully promoted not just the service but the edginess of the network,” according to AdWeek.
HBO was the only television brand to crack the list in 2014, which saw beer maker Newcastle earn the top spot thanks to an Anna Kendrick “Super Bowl ad” that never actually ran during the big game. Instead “If We Made It” was part of a larger digital campaign that simultaneously skewered the advertising industry’s outrageous Super Bowl spending and Newcastle’s own meagre marketing budget.
Other notable entries include Beats by Dre’s “The Game Before the Game” spot:
and the absolutely touching Monty the Penguin ad from British retailer John Lewis:
Read More: Ad Week Brief Take: 2014 best ads demonstrate the the age of the paint-by-numbers 30-second spot is definitely gone for good, with marketers having to embrace a clear story, memorable emotion, and an unusual hook.
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