The holidays are upon us, on TV and in malls across America!
Before everyone goes off to start holiday shopping and checking lists twice, Brief is here to provide you with the news of the week: complete with Lifetime programming, a very famous bear and welcoming PromaxBDA’s new CEO!
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Kazanjian Named President and CEO of PromaxBDA:
Veteran brand marketing executive and former PromaxBDA board member Steve Kazanjian has been named president and CEO of PromaxBDA. Joe Earley, COO of the Fox Television Group and Scot Chastain, SVP of affiliate marketing and development at NBC Television Network, also co-chairs of the PromaxBDA board of directors, made the announcement on Monday.
Kazanjian, a Fortune 500 marketing executive, has had experience in global brand strategy across entertainment marketing, consumer products and social media. He has pioneered powerful consumer engagement strategies by leveraging best-in-class consumer insights techniques and robust market analytics with award-winning creative excellence.
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Taking The Red Tent to TV:
The Bible gave her one line… now her legend will be told.
Courtesy of Lifetime, the novel on every book club list a decade ago has been transformed into an epic, two-night story airing Dec. 7 and 8. Dinah, mentioned briefly in the book of Genesis, is largely only talked about in reference to the men in her family. Author Anita Diamant and Lifetime set out to change that.
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Sports, Music, Branded Content Added to 2015 PromaxBDA North America Awards:
Nine new categories honoring outstanding work in sports marketing, music, and branded content were added Thursday to the annual PromaxBDA North America Promotion, Marketing & Design Awards. The new categories, seven of which are dedicated to sports media marketing, reflect the growing importance of those disciplines to the entertainment marketing industry.
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Creative Review: BETC:
Find out more about the studio behind the famous “Bear” campaign of 2012.
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Why TV Overstuffs Your Holiday Stocking:
See what networks like Lifetime, ABC Family, UP, ION, CBS and more have in store this season. Rudolph, Frosty, Buzz Lightyear, even Chuck Norris get in the holiday spirit.
HOT SPOT: PromaxBDA Africa 2014 Opener:
Nicci and Delarey Hattingh of South Africa-based agency Monarchy created the opening for PromaxBDA Africa 2014, which plays on the theme of evolution.
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