​El Rey is using characters from action movies and Tarantino films to tell viewers to “Buckle Up” in a new brand spot.

Starting with Mr. Pink from “Reservoir Dogs,” the spot moves on to action stars like Bruce Lee and Kurt Russell before a slew of fight scenes, fast cars and dancing girls, touting its lineup of series like “From Dusk Till Dawn” and acquired films.

[Image courtesy of El Rey Network]

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