Hollywood-based creative agency Yu+Co turned pencil drawings of a Chicago city map into a captivating main title sequence for AMC limited series 61st Street.
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The show, starring Courtney B. Vance and Aunjanue Ellis is set in the criminal justice system of contemporary Chicago. To set the tone, Yu+Co animated the series’ characters against the grid with a bold red line directing viewers through the map.
In the end, the red line takes viewers down 61st Street to the location of the show’s central incident where the show’s title is revealed on a street sign.
61st Street premiered April 10 on AMC.
CREDITS
Client: AMC
Agency: Yu+Co
Creative Director: Garson Yu
Executive Producer: Ryan “Reno” Robertson
Art Director: Ed Baker
Lead Designer: Mulan Leong-Suzuki
Designer: Lydia Kim
Matte Painter: Brad Fraunfelter
Researcher: Rick Spitznass
Editor: Sam Schlenker
Technical Director/Lead Compositor: Gregory Jones
2D Animator: Mari Carlson
3D Animator/Compositor: Jeffrey Dietrich
Animator/Compositor: Ali Sánchez, Tom Gravestone
Tags: 61st street amc hot spots main titles yu+co