For season two of MGM Plus’ Billy the Kid, Yu+Co dove into the Lincoln County War, marking a tumultuous chapter in Billy’s life in which he becomes entangled in a violent feud between rival business factions in New Mexico.
To transport viewers to the era, Yu+Co emulated the tintype photography of the day, and then gave the sequence a weathered aesthetic. The main titles blend live footage, 3D and 2D animation, and use typography inspired by letterpress printing from “Wanted” posters.
Season two of Billy the Kid premiered on October 15 and is available to stream on Prime Video and MGM Plus.
CREDITS
Client: MGM Plus
Agency: Yu+Co
Creative Director: Garson Yu
SVP/Executive Producer: Carol Wong
Executive Producer: Ryan “Reno” Robertson
Art Director: James Robertson, Grace Kang, Edwin Baker
Senior Designer: Mulan Leong-Suzuki
Writer/Researcher: Rick Spitznass
Illustrator/Designer: Lydia Kim
Editor: Dan Tegnelia
Technical Director/Supervising Compositor: Gregory Jones
3D Animator/Compositor: Cullen Parr, Damian Stricker, Jeffrey Dietrich, Jim Roberson
3D Modeler: Yuqun Huang
Character Animator: Quinton Woodson
I/O/Asset Manager: Latoria Ortiz
Production Coordinator: Piper Shaw
Production Intern: Ashtin Wang