Discovery Plus has fun with its own brand of shows in a new campaign showcasing how passionate people get about programming such as Naked & Afraid, 90-Day Fiance, the Property Brothers, Shark Week, paranormal series and much more.

“The campaign taps into something we all do. How many times have you texted a friend or posted something on social media asking others what you should watch next or what they enjoyed watching? We do it all the time! And our campaign goes along for that crazy, twisted ride alongside ghosts, sharks, food, love, design, adventures and beyond. You know, a typical tv night exploring all your favorite genres on discovery Plus,” said Vikki Neil, executive VP, global brand, originals marketing and creative, in a statement.

Just ahead of its one-year anniversary, Discovery Plus counts nearly 20 million subscribers (including some of the company’s other subscription streaming services).

The campaign, which included spots targeting male and female viewers, was mostly created and produced in-house with direction by Jess Coulter and production from OPositive.

CREDITS

Client: Discovery Plus

Director: Jess Coulter

Production Company: OPositive

Director of Photography: Gyula Pados

Photographer: F. Scott Schafer

Global Chief Marketing Officer: Patrizio Spagnoletto

EVP, Global Brand, Originals Marketing & Creative: Vikki Neil

SVP, Digital Brand Creative: Rich Lacy

SVP, Production: Matt Katzive

VP, Creative: Mary Clare Baquet

VP, Head of Production: Marley Bunce

VP, Brand Creative International: Robin Garnett

VP, Creative (Digital): Cory Key

Sr. Creative Director (Digital): Hannah Slaughter

Supervising Producers, Writers: Molly Green, Patty Cheung

Director, Creative & Production: Gina Scarpulla

Director, Post Production: Aaron Moore

Editor: Kayla Christopher

Design and Animation: Joe Moccia, Brett Krauss, Nick Hollensbe,

Graphics Producers: Lauraine Gibbons, Angela Ramirez

Sr. Production Manager: Tom Evans

Production Manager: Melanie Byrd

Production Coordinator: Rachael Hall

Sound Design: Joe Powers

Photo Producer: Kim Declaire

Director, Brand Strategy: Blair Staruch

Sr. Campaign Manager: Cassie Givens

Campaign Manager: Erin Bryant

Post Production Supervisor: Bill Bryant

Graphic Design & Versioning/Editing: Mike Baugh, Tynan Humphrey, Shaun Gholston, Beth Segar

Traffic & OOH Management: Joanne Rojcewicz, Courtney Napier, Scott Gallagher, Elizabeth Patino

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