Discovery Plus has fun with its own brand of shows in a new campaign showcasing how passionate people get about programming such as Naked & Afraid, 90-Day Fiance, the Property Brothers, Shark Week, paranormal series and much more.
“The campaign taps into something we all do. How many times have you texted a friend or posted something on social media asking others what you should watch next or what they enjoyed watching? We do it all the time! And our campaign goes along for that crazy, twisted ride alongside ghosts, sharks, food, love, design, adventures and beyond. You know, a typical tv night exploring all your favorite genres on discovery Plus,” said Vikki Neil, executive VP, global brand, originals marketing and creative, in a statement.
Just ahead of its one-year anniversary, Discovery Plus counts nearly 20 million subscribers (including some of the company’s other subscription streaming services).
The campaign, which included spots targeting male and female viewers, was mostly created and produced in-house with direction by Jess Coulter and production from OPositive.
CREDITS
Client: Discovery Plus
Director: Jess Coulter
Production Company: OPositive
Director of Photography: Gyula Pados
Photographer: F. Scott Schafer
Global Chief Marketing Officer: Patrizio Spagnoletto
EVP, Global Brand, Originals Marketing & Creative: Vikki Neil
SVP, Digital Brand Creative: Rich Lacy
SVP, Production: Matt Katzive
VP, Creative: Mary Clare Baquet
VP, Head of Production: Marley Bunce
VP, Brand Creative International: Robin Garnett
VP, Creative (Digital): Cory Key
Sr. Creative Director (Digital): Hannah Slaughter
Supervising Producers, Writers: Molly Green, Patty Cheung
Director, Creative & Production: Gina Scarpulla
Director, Post Production: Aaron Moore
Editor: Kayla Christopher
Design and Animation: Joe Moccia, Brett Krauss, Nick Hollensbe,
Graphics Producers: Lauraine Gibbons, Angela Ramirez
Sr. Production Manager: Tom Evans
Production Manager: Melanie Byrd
Production Coordinator: Rachael Hall
Sound Design: Joe Powers
Photo Producer: Kim Declaire
Director, Brand Strategy: Blair Staruch
Sr. Campaign Manager: Cassie Givens
Campaign Manager: Erin Bryant
Post Production Supervisor: Bill Bryant
Graphic Design & Versioning/Editing: Mike Baugh, Tynan Humphrey, Shaun Gholston, Beth Segar
Traffic & OOH Management: Joanne Rojcewicz, Courtney Napier, Scott Gallagher, Elizabeth Patino
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