New York-based YES Network premiered the 2022-23 NBA season with a :60 spot on the Brooklyn Nets, featuring voice over from Emmy-winning voiceover artist Keith David and a song, “Promise,” by Venezuelan-born rapper Emilio Rojas.

The spot – which features Nets’ stars Kevin Durant and Kyrie Irving, among others – is the foundation of the network’s Nets-on-Yes campaign throughout the first half of the NBA season, airing on YES’ linear, digital, social and other platforms.

The Brooklyn Nets’ games air on YES Network in the New York City market with the team’s first game against the New Orleans Pelicans airing on Wednesday, October 19.

CREDITS

YES Agency: In-house

YES Head of Marketing and Creative: Bill Bergofin

Creative Director: Daniel Guernsey

Mitch Scherr: Writer

Director of Design: Rick Deutschman

Sr. Producer: Todd Moulen

Editor/Sound Design: Jeff Pinilla

Voiceover: Keith David

Song: “Promise” by Emilio Rojas

Tags: brooklyn nets hot spots yes network


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