As part of the company’s ongoing makeover and turnaround, CEO Marissa Mayer is looking to make a bigger mark on the original programming scene, AdWeek reported Thursday.
Yahoo is reportedly looking for a “buzzy” hit that could make viewers think about Yahoo in much the same way they approach Netflix, Amazon or other streaming studios—although one insider told the magazine that Yahoo’s efforts were much more akin to the latter than the former.
Producers told AdWeek that they’ve heard of budgets ranging anywhere from $200k per episode to the $1-2 million mark.
Yahoo has already featured a lot of short-form comedy and what AdWeek described as “celebrity side projects,” but Mayer wants something more buzzworthy like “Orange is the New Black.”
Read More: AdWeek
Brief Take: With ever-increasing numbers of viewers embracing streaming and online platforms, the window in which Yahoo won’t look completely like it’s merely a follower in the original streaming content game is growing smaller and smaller. Mayer and Co. know they need to act now.
Tags: