Yahoo, AOL, and Conde Nast have all unveiled plans to swipe some of the $68 billion in TV advertising dollars for themselves in the coming year, with a host of TV-length original programming that marks a departure from the traditional content output of each company.

Yahoo has ordered two half-hour comedies from the people who made “Bridesmaids,” “Varsity Blues,” and “The Office.”

Paul Feig will produce “Other Space,” an eight-episode series set in an alternate universe. Mike Tollin (“Smallville”) and Bryan Gordon (“Curb Your Enthusiasm,”) will team up for “Sin City Saints,” another eight-episode series that follows the management of a fictional Vegas basketball team.

Katie Couric also gets two new shows in her role as global news anchor for the company, including “World 3.0” about people “hacking” life and “Now I Get It,” a video version of the Yahoo News Digest app.

Conde Nast, for its part, as unveiled a new digital video brand called “The Scene,” that will tap content partners like Major League Soccer, ABC News, and Buzz Feed to create new online video.

The plan, according to Variety, is “is to stake an unoccupied middle ground for for the growing roster of companies pumping out original video that either aren’t on the level of TV-centric brands that have thrown their lot in with the likes of Hulu, yet more premium than YouTube, where most publishers are struggling to make money.”

AOL is also planning a new slate of long-form series, including “Connected,” which Broadcasting & Cable says “chronicles the lives of five seemingly disconnected New Yorkers.” James Franco and Kevin Nealon will also front new shows for the digital company, which also announced a partnership with Nielsen to beta test TV-like ratings for online video.

Read More: Variety, Variety (2), Broadcasting & CableB

Brief Take: Digital media companies have stepped up their game to go after a bigger chunk of the TV ad dollar pie.

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