Over the weekend, Microsoft launched its “Feel True Power” marketing campaign, promoting its new console, Xbox One X.

The ad launched October 22 on the Xbox YouTube channel. It also was shown on two of the week’s highest-rated programs: the season-eight premiere of AMC’s The Walking Dead NBC’s Sunday Night Football, which featured a Super Bowl rematch with the New England Patriots taking on the Atlanta Falcons and the Patriots again prevailing.

The video is set to Kanye West’s “Power” and features some of the games that will be available on the console, such as Assassin’s Creed: Origins, Halo Wars 2, Minecraft, Middle-Earth, Shadow of War, PlayerUnknown’s Battlegrounds and Cuphead.

RELATED: ‘Assassin’s Creed: Origins’ Teases Epic Beginnings

Footage switches between clips of gameplay and peoples’ experiences as they interact with the system.

“The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions of gaming in a way they may never have felt before,” Microsoft said in a post on Xbox Wire. “‘Feel True Power’ represents that the experience isn’t just about what you see, but also what you feel.”

The ad will air on TV stations worldwide. Microsoft also revealed three teasers leading up to its debut.

Microsoft claims the console, which hits shelves November 7 for $499, is 40 percent more powerful than anything else on the market.

“Xbox One X is not only the most powerful console we’ve ever created, it’s also the smallest,” the company says. It offers “true 4K gaming” with a 4K UHD Blu-ray player, built-in power supply, a unique cooling system and three USB 3.0 ports that can be placed both horizontally or vertically with an optional stand, all packed into 13.5-by-10-inch box that took three years of engineering to bring to fruition.

READ MORE: GameSpot, Comicbook

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