Disney’s eye-popping $950 million deal to buy Maker Studios earlier this year made everyone stop and take a good hard look at the digital content world.
Now, Variety is diving deep into that landscape to see who’s up, who’s down and what’s still available for the taking in the rush to acquire some digital street cred in the rapidly evolving entertainment industry.
One of the biggest prizes still out there: Fullscreen, the YouTube multichannel network that is in talks with Yahoo and Comcast, among others, about a possible purchase.
And then there’s VICE Media, which Time Warner is reportedly circling with the intent to purchase a 50 percent stake in the company, possibly with an eye toward using it to rebrand flagging 24-hour news net HLN.
According to the mag, NBCUniversal and Sony have been mostly sitting on their hands during all this digital dealmaking, alongside CBS and MGM.
But CBS has a pretty robust network of digital sites already under their Interactive division, which pull in 280 million visitors per month.
Read More: Variety
Brief Take: Disney’s purchase price for Maker got everyone’s attention, but the truth is that the future of viewership means that entertainment companies need to move past big dollar signs and figure out how they’re going to play in the digital space if they want to survive.
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