Who better to figure out the tricky twists and turns that were in store for viewers in the biggest movie in history—Marvel’s Avengers: Endgame—than puppies?
Well, probably almost anyone, but these little guys sure look cute in their costumes! And they can sniff butts like nobody’s business!
Syfy Wire created the campaign in partnership with Small Giant and cast rescue puppies from Hearts & Bones Animal Rescue to play the likes of Thor, Captain America, Iron Man, Black Widow and more.
The above eight-minute spot plays as a piece of short-form digital content, which was edited down into a two-minute version as well as 30-second on-air promos, social spots, Instagram Stories and more.
CREDITS
Client: Syfy Wire/NBCUniversal
Director: Jon Erwin
Writer/Producer: Ronni Leverich
Host: Jackie Jennings
Director, Digital Content: Max Tedaldi
Sr. Director, Marketing Production: Bill Ikin
Executive Producer, Shoot Production: Kyra James
Post-Production Manager: Christie Garcia
Production and Project Manager: Jessica Berent
Production Coordinator: Lauren Nicholas
Agency: Small Giant
Production
Executive Producer: Nick Morrison
DP: Solomon Schechman
Gaffer: Jordan Bell
Production Manager: Sam Warga
B-Cam Operator: Katie Neff
C-Cam: Alex Deleon
Media Manager: Edgar Mendez
Art Director: Mikey Wydra
Post
Creative Director: Nick Morrison
Editor: Bronwyn Woodhead, Matt Rabinowitz, Joe Zito
Colorist: Jake Blackstone
Sound Mix: Jared Horowitz
2D Motion GFX: Sharon David
Tags: hot spots marvel marvel's avengers endgame puppies syfy syfy wire