​Jason Collins is the most high-profile current professional athlete to reveal he’s gay. Golden State Warriors president Rick Welts is the most high-profile current sports executive to reveal he’s gay. He’s also a brilliant sports marketer, so ESPN snatched him up for an interview on the sports marketing potential Collins has now that he’s come out. In the conversation, ESPN’s Darren Rovell and Welts discuss how Collins’s marketing potential is message-oriented over product-oriented; the importance of him signing with a team to his marketability; and what he might be able to help a brand accomplish.

Read the interview at ESPN.com.

Tags:


  Save as PDF