A new SAG-AFTRA Commercials Contract has a 6% pay hike for actors, as well as increases in meal allowances and per diems, and higher contributions for pension and healthcare. But, as Ad Age reports today, the new contract also actually gives advertisers more opportunities to save money when it comes to paying the talent appearing in promos.
Some of those opportunities include:
*People who appear in commercial content created for the Internet or new media – specifically live events, “man on the street” or “hidden camera” videos, and user-generated content – no longer need to be paid under the union’s collective bargaining agreement.
*Advertisers can now show user-generated or crowdsourced content created as part of a contest (an increasingly favored option for brands) without having to pay previously required union fees for talent in those commercials – so long as the content only appears during the duration of the contest.
*On the editing side of thing, advertisers can now create a second version of a commercial that is shorter or longer and only pay a small additional fee to the principal performers in that alternate cut. Under the previous contract, the second version was counted as a second commercial, meaning performers were paid double residuals and fees.
For a full rundown of how the new SAG-AFTRA contract provides benefits to advertisers, check out Ad Age.
Tags: