​WGN America has no problem playing favorites.

That’s the theme of its new campaign, “We Play Favorites,” which features some of the less appealing ramifications of playing favorites in the real world. On WGN America, playing favorites means seeing the shows viewers love most, with originals such as Carter, starring Jerry O’Connor, and off-network series such as Blue Bloods, Cops and Last Man Standing.

The campaign was created by WGN America in partnership with 2C Creative.

‘Outfit Insanity’

‘Texting Trauma’

CREDITS

Client: WGN America

Agency: 2C Creative

Chief Marketing Officer: Brian Dollenmayer

VP Creative: Brad Roe

Editor: Joe Lorenzetti

VP, Design: David Brown

Senior Art Director: Searra Head, Tom Helmintoller

Art Director: Tony Romain

Production Designer: Lorcan Bradshaw

Director, Audio Production: Manny Sanchez

Senior Director, Creative Services and Marketing Content: Fran Harvey

Director: Brian Eloe

Line Producer: Chris Stoerchle

DP: Chuck Ozeas

Production Designer: Gillas Correa

Gaffer: Chris Conway

First Assistant Director: Brad Boye

Tags: wgn america


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