“The Wendy Williams Show” now has a music video, in many different formats.

Its extended dance remix of the theme song went quickly viral, currently with more than 100,000 views on YouTube. A pink button shows up in the park for a lone pedestrian, so she pushes it. To her, and everyone’s, surprise, dancers come out flash-mob style to the tune of “The Wendy Williams Show” theme song.

Wendy Williams,” after remaining in originals through July, is up 75% in household ratings compared to last summer, and has been renewed through 2017. This September the show debuts its fifth season.

Brief Take: Syndicators are taking their promos cross-platform in an attempt to get extra bang for their marketing buck. This spot was cut into many different lengths so it could air both on TV stations and all across the web.

Tags:


  Save as PDF