​Discovery’s Shark Week is by no means the sole week-long programming stunt on the summer TV calendar, with growing competition in Syfy’s Sharknado Week, Comedy Central’s Shart Week, and now with two separate Snark Weeks, one running at the same time as the original.

WE tv released the promo above of its Snark Week, set to debut Friday, Aug. 1, as “a week long binge-a-thon of the network’s snarkiest shows.” The spot itself is snark at its best, with seals attacking sharks with their best digs and sharp sarcasm.

But that’s not the only Snark Week around - on Aug. 10 (the same day that Discovery’s Shark Week begins) Logo TV will kick off its own Snark Week, with marathons each day starting at 5 p.m. of shows such as “The Golden Girls,” “Will & Grace,” “Designing Women,” “The Nanny” and “Don’t Trust the B——in Apartment 23.”

CREDITS

Client: WE tv

Agency/Production Company: SLAQR

WE tv:

MICHAEL WALTON – VP BRAND CREATIVE DIRECTOR

VANESSA TREMAIN – DIRECTOR OF CREATIVE, BRANDED ENTERTAINMENT AND SOCIAL MEDIA

CAROL CATE – DIRECTOR OF PRODUCTION, PLANNING AND OPERATIONS

JEFF COMPARETTO – PROJECT MANAGER

HEATHER CROMBIE – PROJECT MANAGER

SLAQR:

MONINA VERANO - EXECUTIVE PRODUCER

PETER DARCHUK - WRITER

JACQUELINE VERANO - CONCEPT

LOUIE JONES - EDITOR

YORAM BENZ - DESIGN/ANIMATION

MICHELLE SIMUNOVIC - POST PRODUCTION

BRIAN GOLUB - SOUND MIXER

[Image courtesy of WE tv]

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