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Creative production company We Are Royale (WAR) has signed director and producer Tyrone Mackay to produce commercials and branded content in the U.S.
“Royale always sticks up for the artist and the creative,” said Mackay in a statement. “I’ve consistently gotten to do cool work with them, plus their clients love them.”
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Mackay is not new to WAR, having collaborated with the Los Angeles and Seattle-based agency on commercials for such international brands as Nike and Taco Bell. He also worked with WAR Chief Creative Officer and Co-Founder Brien Holman and Managing Director and Co-Founder Jen Lucero – prior to their founding WAR – on 3D art for Apple. Since then, Mackay has become one of the agency’s valued freelancers.
For more than a decade, Mackay and his brother have run Johannesburg’s Heart Media, a production and animation studio producing stills, VFX and compositing. He’s also produced music videos for many of South Africa’s hottest bands, including The Parlotones and won awards and recognition for his work on such campaigns as OMO washing powder’s “Clean Never Discovered Anything” print campaign.
“Tyrone is one of the most incredibly versatile and awesome artists that I’ve ever had the pleasure to work alongside. Always fun to collaborate with, and a great attitude,” said Holman in a statement. “We’re excited to see how Tyrone’s going to push WAR forward, especially in terms of pioneering new compositing techniques and achieving our broader goals as a company.”