What do you pick up when you do your Sunday grocery shopping? Some reproductive justice? How about some grief, shame or guilt?
Sociopolitical comedian W. Kamau Bell takes on those issues and many more as he explores communities around the country to understand their challenges and issues.
Ahead of season four, CNN partnered with creative agency Roger to bring to life the concept of the surreal and funny “All-American” grocery store, a concept by CNN Senior Writer/Producer Nicole Giles. Roger built out several store aisles, including produce and freezer sections, and designed custom package to reflect this season’s topics.They even gave Bell a corner where he could try some cold brew, made in DC, declaring after taking the sample, “DC is woke!”
And watch for a cameo from one of CNN’s hardest-working anchors who “has a problem with free time” toward the end of the spot.
United Shades of America with W. Kamau Bell airs Sundays at 10 p.m. ET/PT.
CREDITS
CNN: Client
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Creative Director: Sean Houston
Marketing Director: Lara Hurst
Senior Director, Production: Dan Brown
Senior Writer/Producer: Nicole Giles
Senior Graphic Designer & Compositor: Brandon Campbell
Senior Production Manager: Nichole Goralnik
Post Production Manager: Greg Enfield
Asset Manager: Denise Patierno
Editor: Andy Garland
Production Company: Roger LA
Director/ECD: Terence Lee
Executive Producer: Josh Libitsky
Creative Director: Dan Macbeth
Director of Business Development: Anne Pendola
Head of Production: Liz Catullo
Producer: Shannon Bowen
Production Supervisor: Drew Baker
Production Manager: Roan Bibby
Production Coordinator: Julien Ayers
Production Coordinator: Ben Plotkin
Director of Photography: Ernesto Lomeli
Graphic Designer: Samantha Surtandi, Tina Hung, Derek Dubler
VFX Artist: Justin Wilcott, Josiah Taylor
Original Music: Tune Welders
Partner, Composer, Producer: Ben Holst
Partner, Composer, Technologist: Jason Shannon
Sound Design and Mixing: Warner Audio
Tags: cnn hot spots roger united shades of america w. kamau bell